09 will be a solid year for ecommece

I'm confident 2009 will be a great year for e-business! Even with turmoil in the economy marketers are finding that changing their marketing strategy can lead to a exciting increase in their return on investment. Changing business focus from only brick and mortar to e-business is a necessity to safely get your business through the current turmoil. I'm a passionate believer that sticking to flawed and outdated methods of advertising and business will tear a hole in the bottom line. E-business will help strengthen the bottom line in 2009.

How can companies succeed during this turmoil? New strategies that help the marketing become more effective will unlock new ways for companies to succeed in e-business in 2009. Some of these valuable strategies include branding and identity. Branding should help spotlight the attention of the target audience. The identity of your e-business should both communicate who your company is as well as keep it visible to customers, potential customers, and deliver quality leads.

The quality of brand and identity positioning is very important. I'm keen on how it can generate more leads, as well as increased sales. Pay per click and e-marketing offers an easily trackable way to measure how sales and leads are being generated. It's incredible how closely performance can be tracked when conducting e-business.

The right combination of search engine optimization, e-business, pay per click, and other Internet advertising will help give your company the exciting opportunity to deliver the best possible message at the best time in e-business in 2009.

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The United States had 3.6 trillion dollars in retail sales in 2008. Internet Retail sales went up in October. They went down in November by 1.8%. Regardless the number of online retail sales over the Internet in November was about 8.3 billion dollars. It's expected that online retail sales in the last two months of 2008 will increase by %12. Search engine optimization helped Internet sales on December 1st increase by over 40% compared to last year.

If Internet sales are increasing then people are buying goods from websites. And if people are buying goods from a website then it could be your website that they are buying it from. That's billions of e-commerce and that's real money.

Maybe you don't have a website. Still, about $400 billion dollars of retail sales are affected by what people read on the Web. Even if you don't have a website your sales can be affected by what is on the Web.

Maybe you don't have a website. It's common sense that even if your business is not on the web it's not doomed to fail. That's right. It's not doomed to fail. It's only not succeeding as much as it could be.

Everyone wants their business to be successful. People are still going to be using the Web regardless of your company’s web presence.

And the Web influences over $400 billion of retail sales. That's offline real world hard sale numbers. With the millions of potential customers searching the web some of them are going to be looking for your product or service. And if you don't have a website up then how are they going to learn about your product? What is going to make them want to go to your company when they want to do business and they can't find your website? A competitor’s website?! I don't think so.

If your company is going to be on the web then it needs a website. Think of it as a 24 hour business card on the global network that people are going to look at. That's where professional web design is important. However there is more then web design in making a successful website. There's also search engine optimization. Search engine optimization has been around since about 1996-97 and is now more then ever necessary to help your website be found by potential customers.

And there you have it, a website with good web design is appealing and an invitation for the consumer to do business with you. There's more then web design that reflects your corporate brand- there's also integrating it with search engines. Most importantly, work with a professional company like Macratech in Greenville South Carolina in order to have the best results with web design and search engine optimization. Our experience is your key to success.

Greenville SC and SEo search engine optimization

The internet is HOTTER than ever and it's not going away

The internet is HOTTER than ever and it's not going away
By Patrick Smith, 3/1/07
As the eMarket enters it 2nd decade, there is no slow in sight. Once again, 2006 has proved to be another show stopper for eCommerce. The eRetail market hammered another double digit growth rate of 25% compared to 05. eRetailed hit another all time high of over $102 Billion in sales and another $40B in travel and hotels bookings. The CAGR or Compounded Annual Growth Rate for the next 5 years is expected to linger at 20%. Wow! How significant is this? Very! If you compare the growth to Retail or commonly known as the Brick and Mortar of sales, the growth rate is basically equal to that of inflation.
More and more companies are recognizing that success in any business must incorporate an internet strategy. It is suggested that 30% of all purchases are researched online. So what are the big boys doing? They are investing. Sears recently announce their investment in Secondlife.com, an online based community where participants live is a virtual space creating avatars of one self. Why? In this community, participants buy homes, products, clothes, and listen to music all in the name of fun. It was identified by companies like Sears and others that participants can help you with product knowledge and marketing. Imagine this: Sears designs a new piece of furniture. They place this item in secondlife in a virtual store side by side other items of similar style. Within a short period, analytics can help them determine the product efficacy and receive real-time feedback. Am I suggesting you invest into secondlife? No. But you must be aware that time are changing.
In an article written by a well respected retail analyst, the study suggests that businesses are poaching from their conventional marketing funds to support aggressive activity in web eMarketing. It was clear that many companies are seeing a greater ROI with web marketing than with conventional methods. The article also suggested that senior level executives are highly engaged in SEO and SEM.
Please review my site www.macratech.com to learn more.

www.riithink.com

Riithink.com is an internet marketing firm specializing in eMarketing, SEo, eCommerce, and web design located in Greenville Sc.